One Eleven Group

Real Estate conglomerate with diverse interests ranging from development, investments, marketing, sales and property management.

Task

Develop a refreshed brand visual direction for One Eleven Group for 2023.

  • Strategy

    Brand Strategy

  • Design

    Art Direction, Logo Redesign

  • Client

    One Eleven Group

THE CHALLENGE

Redesign the identity while preserving the essence of the
original logo.

We extracted structural elements from the existing logo — most notably the thunderbolt — and transformed it into a bold, directional visual icon. This evolved identity reflects the group’s global ambition, energy, and the unity of its diverse real estate ventures.

Logo * Element

Logo Redesign

Behind Concept

Color Palette

Typography

Visual Direction

Before After

Stationary

Catalogue

Thank you!

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